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Welcome to Episode 134 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we get a bit geeky investigating some of the recent HubSpot releases including time on page calcs and topic discovery, plus a few gotchas. And a wonderful piece by Seth Godin.

Listen to the episode here:
https://soundcloud.com/hubshots/134-hubspot-general-roundup

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 22 August 2018 | Published: Thursday 20 September 2018

Shot 1: Inbound Thought of the Week

This week’s thought: there’s so much to get through this episode we’re going to jump right into it...

Shot 2: HubSpot Marketing Feature of the Week

Topic discovery

https://www.hubspot.com/product-updates/now-live-topic-discovery-in-content-strategy

Changed: How HubSpot Calculates Average Time on Page

Why does it matter?

The old calculation for average time on page took into account page exits. For any page that had a high exit rate, the average time on page that you would see would be lower than expected as a result. By removing exits from the calculation, you can expect your average time on page metric to be more accurate, and align better with industry standards.

https://www.hubspot.com/product-updates/now-live-were-changing-how-we-calculate-average-time-on-page

Shot 3: HubSpot/User Gotchas of the Week

Facebook Sync with HubSpot

Not adding your Facebook Page into the Ads settings to sync all leads into Facebook.  Discovered this when we inherited an issue where lead ad data was partially being sent into HubSpot and the source was direct traffic.

Deal tokens in email templates

https://www.hubspot.com/product-updates/deal-personalization-tokens-in-templates-and-snippets

Note: In order for deal tokens to populate, the contact you are emailing must have an associated deal in HubSpot. If there are multiple deals associated with the contact in question, HubSpot will populate information from the most recently created deal.

Shot 4: Marketing Tip of the Week

Facebook Is Removing More Than 5,000 Ad Targeting Options To Prevent Discrimination

Advertisers will no longer be able to hide their ads from people interested in things like “Passover,” “Evangelicalism,” “Native American culture,” “Islamic culture,” and “Buddhism.”

https://www.buzzfeednews.com/article/alexkantrowitz/facebook-is-removing-ad-targeting-options-race-religion

Shot 5: HubSpot Sales Feature of the Week

Parent and Child Companies

Companies in HubSpot can now be assigned to have parent companies and child companies

https://www.hubspot.com/product-updates/unlimited-parent-child-relationships

But this is just a link between them, there’s no sharing of timeline items eg a Parent company pulling in notes from a Child company.

Also, there’s no extra functions for assigning notes to parent or child companies from the current company you are on.

Zoho Reports integration

https://www.hubspot.com/product-updates/zoho-reports-integration

Ian is currently testing this for a client site - will report back once he’s covered it in detail.

Shot 6: Opinion of the Week

Take a Step Back

Think back to where your sales process or marketing process was 12 months ago.

Compare it to where you are now.

Have you made massive progress in the last year?

If so, congratulations.

If not, why not?

A good sign: you are pushing HubSpot to its limits and hitting walls. Congratulations, and look out for Inbound 2018 announcements.

Shot 7: Podcast of the Week

Your call isn’t important to us

Seth Godin talks about customer service call centres - the decline of customer service:

https://art19.com/shows/akimbo/episodes/c8ff65aa-4370-44a1-b51d-2fee138aed4d

It is gold!

And for clarification:

https://micheleconnolly.com/call-important/your call is important

Shot 8: Resource of the Week

Google Strategy Teardown from CB Insights:

https://www.cbinsights.com/research/report/google-strategy-teardown/

Shot 9: Quote of the Week

“...Bots don’t know trends.”

One of the speakers at Digital Marketer Down Under

Thanks to Suellen for highlighting this to me

Shot 10: Bonus Links of the Week

Chrome extension of the week:

https://chrome.google.com/webstore/detail/colorpick-eyedropper/ohcpnigalekghcmgcdcenkpelffpdolg?hl=en-GB

See if you are doing any of these > 10 Common UI Design Mistakes That Are Killing Your Conversion Rate

https://www.crazyegg.com/blog/ui-design-mistakes/

Tools to try

Easy Redirect: http://ref.ezrdr.com/m1Gl6RKX

Please rate and leave us some feedback as this helps us improve and reach more marketers.

hubshots episode 134

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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