3 min read
Nov 17, 2018 9:32:24 AM
Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at new Marketing Enterprise features including content partitioning and domain filtering, plus how to supercharge your Google Ads campaigns. And… Christmas is coming.
Listen to the show here: https://soundcloud.com/hubshots/141-hubspot-enterprise-marketing-sales-features-google-ads-opportunities
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
Join the Facebook group here: https://www.facebook.com/groups/hubshots/
Recorded: Wednesday 07 November 2018 | Published:
Thanks to listener Chris Higgins for his tweet:
People move in and out of personas eg based on age, traits etc
Example: you have a persona for 25-35 yo people who are overweight. If they lose weight, or age (which is quite likely!) they will move out of this persona and into another persona.
Sydney HUG is coming up on 21 November - if you are in Sydney register now:
Enterprise features rolling out
Here is a great landing page and example of content marketing.
Take special note of:
Layering In Market Audiences with Google Ads Search Ads
Also adding remarketing list to search ads
We like the sound of having Playbooks store particular data in contact records that can be accessed apart of the call script for example. We are yet to test it!
Slash commands in Slack
We are all susceptible to confirmation bias, where we seek out content to confirm our existing approaches as opposed to seeking out content to inform our learning.
As a marketer, take a minute to consider which of your ‘beliefs’ need to be challenged. And then seek out content to inform rather confirm your understanding.
Lol Jon Loomer has turned off his FB Messenger bot:
Lots of common sense in this post!
How to use Topic Cluster correctly:
Check out the comments as well.
“Not all marketing dashboards are created equal. If a marketing dashboard is not providing insights that link to business results, it’s just a pretty distraction.”
Tom Fishburne aka Marketoonist
Interesting article on how to rank for the new position # 0 with Featured Clips:
Video naming is important - having it exactly match the search query was a high correlation
Please rate and leave us some feedback as this helps us improve and reach more marketers.
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