Welcome to Episode 143 of HubShots!
Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at 5 ways you can improve your SEO using HubSpot.
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Recorded: Thursday 28 November 2018 | Published: Friday 14 December 2018
Shot 1: Inbound Thought of the Week
SEO is our focus this week.
We’re going to highlight 5 of the key ways you can use HubSpot to improve your website rankings.
Shot 1.1: Most Important Business Item of the Week
Shout out to 2 of our youngest listeners, Eli & Max! This shot was the Eli’s suggestion...as business of the week!
Shot 2: HubSpot SEO Marketing Features of the Week
 HubSpot SEO Optimisation
Using the Blog Optimisation suggestions to improve the SEO of your blog posts:
This is also available in Web and Landing pages when editing.
 Optimising Images
Set ALT tag on images when adding them into posts and articles
 AMP Setting
To enable AMP or not?
- If speed is your key focus, then AMP is a strong consideration
- If appearing some of the news carousels is a key focus, then AMP is a strong consideration
- If control of the complete page experience is a key focus, then avoid AMP
Enable the Google AMP setting for blogs
Shot 3: HubSpot Gotcha of the Week
Template image assets that need ALT text show up in the optimisation suggestions!
See the above screenshot for an example.
Shot 4: Marketing Tip of the Week
 Content Strategy Tool
A useful way to pull together content ideas and map them between pages.
Listen to episode 127 where we go through this in detail:
The Content Strategy Tool is now also referenced in the Optimisation tools - you can link directly to a Contact Strategy item from the Blog Optimisation section on a page
Shot 5: HubSpot Service Feature of the Week
 Knowledge Base
Useful for creating SEO optimised pages - especially targeted to people looking for product specific details.
Suggestion: use Blogs for industry news, thought leadership, topics and company announcements, and use Knowledge Base for all Product related content.
Shot 6: SEO Insight of the Week
Using Social to improve your SEO
Owning the page for your brand terms by having up-to-date social channels eg LinkedIn, Facebook and Twitter.
Ian has had success with content being indexed and found quickly by using twitter.
Shot 7: SEO Podcast of the Week
There is a whole season - 7 episodes on very practical SEO.
Shot 8: SEO Resource of the Week
Shot 9: SEO Tools of the Week
Ahrefs > https://ahrefs.com/
Quick, somebody let Matt Barby know there’s a few SEO issues with the HubSpot site:
This is a good tool for testing page speed and seeing what is happening is happening when the page loads.
Shot 10: SEO Quote of the Week
“Don’t Build Links. Build Relationships.” — Rand Fishkin
Shot 11: Bonus Links of the Week
This episode is proudly brought to you by Hokkaido Baked Cheese Tart
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