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Episode 143: 5 Ways to Improve Your SEO Using HubSpot

Welcome to Episode 143 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at 5 ways you can improve your SEO using HubSpot.

Listen to the show here:

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

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Recorded: Thursday 28 November 2018 | Published: Friday 14 December 2018

Shot 1: Inbound Thought of the Week

SEO is our focus this week.

We’re going to highlight 5 of the key ways you can use HubSpot to improve your website rankings.

Shot 1.1: Most Important Business Item of the Week

Shout out to 2 of our youngest listeners, Eli & Max!  This shot was the Eli’s suggestion...as business of the week!

Shot 2: HubSpot SEO Marketing Features of the Week

[1] HubSpot SEO Optimisation

Using the Blog Optimisation suggestions to improve the SEO of your blog posts:

hubspot blog optimisation tool

This is also available in Web and Landing pages when editing.

[2] Optimising Images

Set ALT tag on images when adding them into posts and articles

[3] AMP Setting

To enable AMP or not?



Some considerations:

  • If speed is your key focus, then AMP is a strong consideration
  • If appearing some of the news carousels is a key focus, then AMP is a strong consideration
  • If in-depth metrics is a key focus, then AMP is to be avoided (since most javascript tracking is prevented from firing)
  • If control of the complete page experience is a key focus, then avoid AMP

Enable the Google AMP setting for blogs

hubspot blog amp setting


Shot 3: HubSpot Gotcha of the Week

Template image assets that need ALT text show up in the optimisation suggestions!

See the above screenshot for an example.

Shot 4: Marketing Tip of the Week

[4] Content Strategy Tool

A useful way to pull together content ideas and map them between pages.



Listen to episode 127 where we go through this in detail:


The Content Strategy Tool is now also referenced in the Optimisation tools - you can link directly to a Contact Strategy item from the Blog Optimisation section on a page

Shot 5: HubSpot Service Feature of the Week

[5] Knowledge Base

Useful for creating SEO optimised pages - especially targeted to people looking for product specific details.

Suggestion: use Blogs for industry news, thought leadership, topics and company announcements, and use Knowledge Base for all Product related content.



Shot 6: SEO Insight of the Week

Using Social to improve your SEO

Owning the page for your brand terms by having up-to-date social channels eg LinkedIn, Facebook and Twitter.


Ian has had success with content being indexed and found quickly by using twitter.

Shot 7: SEO Podcast of the Week


There is a whole season - 7 episodes on very practical SEO.

Shot 8: SEO Resource of the Week


Shot 9: SEO Tools of the Week

Ahrefs > https://ahrefs.com/


Quick, somebody let Matt Barby know there’s a few SEO issues with the HubSpot site:


This is a good tool for testing page speed and seeing what is happening is happening when the page loads.


Shot 10: SEO Quote of the Week

“Don’t Build Links. Build Relationships.” — Rand Fishkin

Shot 11: Bonus Links of the Week

This episode is proudly brought to you by Hokkaido Baked Cheese Tart


Please rate and leave us some feedback as this helps us improve and reach more marketers.

hubshots Episode 143: 5 Ways to Improve Your SEO Using HubSpot