This episode we investigate HubDB and whether you need to be a geek to use it. Also, restoring contacts and deals in HubSpot, plus fixing up what Facebook shares about a website page after you’ve updated it.
Why mention this? Because it is going to become common usage - it may seem like it’s something for the geeks at the moment, but it will quickly become mainstream with HubSpot users. Don’t get left behind!
Manage duplicates feature rolling out in Contacts section (under the Actions menu):
See also Restore contacts (and see our next Shot for restoring Deals)
Shot 3: HubSpot Sales Feature of the Week
Restoring deleted deals. Did you know you can restore deals deleted in the last 90 days? Go to Deals > Actions > Restore Deals
Shot 4: Marketing Gotcha of the Week
Had an issue where old page titles were still showing on Facebook when sharing a page on Messenger.
So we went to the Facebook Open Graph Object Debugger
CMOs are interested (not surprisingly) in how to drive growth, given that technology and behaviour is changing so rapidly.
Companies need to be rooted in data and experimentation to rapidly iterate their marketing.
People are impatient. They want things now and don’t wait for slow loading mobile websites (4 seconds is too long!).
People are researching everything. Every consumer has a research mindset and investigates deeply before purchase (even things like toothbrush selection, which previously would only be a matter of choosing from selection at a store - are now research-based decisions).
The advantage of this behaviour shift, when combined with the tech platforms out there, is that small businesses have the ability to compete with large businesses - something they haven’t been able to do in previous decades.