Episode 149: HubSpot Global Suppression Lists, and connecting Zoom gotchas

Welcome to Episode 149 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at using global suppression lists in workflows, plus solve a gotcha when trying to integrate zoom with HubSpot. Plus we riff about Seth’s riff on the quarter-inch drill bit.

Listen to the episode here:
https://soundcloud.com/hubshots/149-hubspot-global-suppression-lists-and-connecting-zoom-gotchas

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Thursday 07 February 2019 | Published: Tuesday 26 February 2019

Shot 1: Inbound Thought of the Week

Sharing to ‘the socials’

When did it change from ‘sharing on social’ to ‘sharing on the socials’?

Shot 2: HubSpot Marketing Feature of the Week

Adding a Global Suppression list to all Workflows

Step 1: Create a static list - name it something like ‘Global Suppression List (Static)’

Step 2: Create a smart list - that just pulls in everyone in the static Global Suppression List

Step 3: In all your main workflows, add the Smart list global suppression list in the Unenrollment and suppression settings:

If you ever want to pull someone immediately our of all workflows, simply add them into the static suppression list.

The benefit of having a smart list and a static list, is that in the smart list you can add other criteria on the fly and it will immediately take effect in all workflows.

Shoutout to Tara who implemented this little process - it’s part of our general portal setups now.

Shot 3: HubSpot Sales Feature of the Week

Using Zoom Meetings/Webinars

When connected any scheduled meeting from the HubSpot CRM or meetings tool becomes a Zoom meeting. Also brings Zoom webinars to workflows.

You no longer have to worry about setting meeting attendees up with a dial-in or conference solution, it just works with Zoom embedded into your meetings.

The integration also allows you to use HubSpot to register and communicate with users as part of Zoom hosted webinars. Webinar attendees are registered in HubSpot and you can easily email them and track campaign performance.

Shot 4: HubSpot Gotcha of the Week

Zoom integration gotcha:

Firstly not easy to find it!

You are taken to the directory - click on the integration and you’ll be promoted with this:

After clicking Connect to Zoom you may see this:

You need to pre-approve the app in the Zoom App Marketplace so you can connect it to HubSpot.

Go the zoom App Marketplace: https://marketplace.zoom.us/

Search for HubSpot, and then click on the link eg:

https://marketplace.zoom.us/apps/o8JuTnfNQ3mS5URt2qjp1Q

It is not clear in the error message but this is what you have to do! Turn on the Pre-Approve toggle.

Final tip: if you are using a child account you will need to set this at the parent account level. Eg if you are part of a company account.

Bonus Gotcha: Ads add-on compatibility with Google Responsive ads

Responsive display ads are not showing in Ads however totals are so it does add up!

Shot 5: Marketing Tip of the Week

MOVE TO 151: Messaging from the Google MyBusiness App

HubSpot Nurturing

https://blog.hubspot.com/customers/lead-nurturing-with-hubspot-craft-a-killer-b2b-campaign-workflows-part-2

Blog Author review and cleanup

Shot 6: Insight of the Week

See our Shot 9: Quote of the Week.

Shot 7: Retirement of the Week

Moving from 2 pane to 3 pane CRM record view.

Retire that 2 pane view asap we say!

The new CRM view with 3 panes is so much better!

Shot 8: Resource of the Week

Links are still a really important ranking factor:

https://www.stonetemple.com/link-as-a-ranking-factor/

Shot 9: Quote of the Week

“People don’t want to buy a quarter-inch drill bit.  They want to feel safe and respected” - Seth Godin from This is Marketing p21

Key takeaway: Think harder about what your marketing messaging needs to tap into

Shot 10: Bonus Links of the Week

Zendesk Alternative

http://zendeskalternative.com/

Zendesk created a fake band call ‘Zendesk Alternative’ to rank for when people searched for that term.

via

https://twitter.com/viperchill/status/1089381032640446465?s=12

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