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Welcome to Episode 174 of HubShots!

HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

This episode we chat about Brian’s keynote at Inbound, play further with Quotes in HubSpot Deals, and being relaxed about Google’s changes to rel=nofollow in links.

Listen to the episode here: https://soundcloud.com/hubshots/174-quotes-in-hubspot-deals

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Wednesday 18 September 2019 | Published: Friday 27 September 2019

Shot 1: Inbound Thought of the Week

Breaking down Brian’s keynote on Experience Disruptors

https://www.youtube.com/watch?v=dqTHw3QWiU4

  • Get Experience-Market Fit
  • Remove Friction
  • Personalize
  • Sell Through Your Customers
  • Attack Your Business Model

(No mention of blockchain, AI)

How you sell is why you win.

Impact had a good roundup of the keynote:

https://www.impactbnd.com/blog/inbound19-recap-dharmesh-shah-brian-halligan-keynote

Related: another reason why I love Amazon:

https://www.craigbailey.net/another-reason-why-i-love-amazon/

Shot 2: HubSpot Marketing Feature of the Week

Using your Marketing Dashboard wisely!

There are lots of reports you can add to your dashboard.

Tip:  Think about what you want to achieve by having that report.  We often use a longer timeframes on certain reports to see trends in enquiries and sessions by source.  This will give you a good idea of what is happening.

Also, don’t forget you can click through on the report and see the detailed data.

Reports dashboard 12

Shot 3: HubSpot Sales Feature of the Week

Diving into Quotes on Deals

Pros:

  • Simple to use, nice template designs
  • Simple to add contact and products
  • Mix recurring and one-off items
  • eSignature is being enabled for Pro in November (currently only in Enterprise)
  • Use Snippets to fill in comment and payment term boxes

Schnubbs   New Website and Marketing

Cons:

  • Can’t edit Quotes after sending them
  • Can’t search for Deals that have Quotes, can’t find Deals that have Quotes accepted etc
  • Can’t use your own domain in the links
  • Doesn’t support tax automatically eg GST
  • No protection of Quotes on Deals that are Closed (eg you can easily delete a quote, even if the Deal is Won, and there’s no audit trail)

Shot 4: HubSpot Gotcha of the Week

Finding Deals that have quotes attached

Add your own custom Deal properties, and make sure to update at the time of adding the quote

Recommend using a date field to mark the date the quote was added

Property settings 1

You can then create Deal Views that use the Quote property:

Deals 1

You can then add other criteria eg All Deals that active (ie not Won or Lost) and have a Quote date set.

Shot 5: Marketing Tip of the Week

Don’t be concerned by Google’s announcement about changes to rel=”nofollow” in links.

Google’s rel= changes

https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html

https://www.seroundtable.com/google-nofollow-link-attribute-change-sponsored-ugc-28196.html

https://moz.com/blog/nofollow-sponsored-ugc

How Google s Nofollow  Sponsored    UGC Links Impact SEO   Moz

Key insight: it highlights that links are (still) definitely a key input/consideration for Google

Shot 6: Insight of the Week

Why I moved my social posting over to my blog:

https://www.craigbailey.net/im-treating-blog-like-social-timeline/

Five main reasons:

  1. A permanent record
  2. A searchable record
  3. Share the link love
  4. Time management - avoiding the timeline time suck
  5. Mental health - avoiding the dopamine hit of social likes

Interested in my ramblings? My personal blog is at https://craigbailey.net

Shot 7: App of the Week

Google Maps app

Make sure you are optimising for it.  It is showing more information about businesses that have updated their Google MyBusiness listings.  Even showing video.

IMG 3D2DD5A95151 1

Shot 8: Resource of the Week

A collection of famous speeches:

https://jamesclear.com/great-speeches

With transcriptions.

I enjoyed JK Rowling’s Harvard address:

https://jamesclear.com/great-speeches/the-fringe-benefits-of-failure-and-the-importance-of-imagination-by-j-k-rowling

Shot 9: Quote of the Week

“The more people use my inventions, the better the country will be.”

  • Sakichi Toyoda

Shot 10: Bonus Links of the Week

Btw reminder of Moz’s Beginner’s Guide to SEO:

https://moz.com/beginners-guide-to-seo

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots episode 174

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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