Welcome to Episode 174 of HubShots!
HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about Brian’s keynote at Inbound, play further with Quotes in HubSpot Deals, and being relaxed about Google’s changes to rel=nofollow in links.
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Recorded: Wednesday 18 September 2019 | Published: Friday 27 September 2019
Shot 1: Inbound Thought of the Week
Breaking down Brian’s keynote on Experience Disruptors
- Get Experience-Market Fit
- Remove Friction
- Sell Through Your Customers
- Attack Your Business Model
(No mention of blockchain, AI)
How you sell is why you win.
Impact had a good roundup of the keynote:
Related: another reason why I love Amazon:
Shot 2: HubSpot Marketing Feature of the Week
Using your Marketing Dashboard wisely!
There are lots of reports you can add to your dashboard.
Tip: Think about what you want to achieve by having that report. We often use a longer timeframes on certain reports to see trends in enquiries and sessions by source. This will give you a good idea of what is happening.
Also, don’t forget you can click through on the report and see the detailed data.
Shot 3: HubSpot Sales Feature of the Week
Diving into Quotes on Deals
- Simple to use, nice template designs
- Simple to add contact and products
- Mix recurring and one-off items
- eSignature is being enabled for Pro in November (currently only in Enterprise)
- Use Snippets to fill in comment and payment term boxes
- Can’t edit Quotes after sending them
- Can’t search for Deals that have Quotes, can’t find Deals that have Quotes accepted etc
- Can’t use your own domain in the links
- Doesn’t support tax automatically eg GST
- No protection of Quotes on Deals that are Closed (eg you can easily delete a quote, even if the Deal is Won, and there’s no audit trail)
Shot 4: HubSpot Gotcha of the Week
Finding Deals that have quotes attached
Add your own custom Deal properties, and make sure to update at the time of adding the quote
Recommend using a date field to mark the date the quote was added
You can then create Deal Views that use the Quote property:
You can then add other criteria eg All Deals that active (ie not Won or Lost) and have a Quote date set.
Shot 5: Marketing Tip of the Week
Don’t be concerned by Google’s announcement about changes to rel=”nofollow” in links.
Google’s rel= changes
Key insight: it highlights that links are (still) definitely a key input/consideration for Google
Shot 6: Insight of the Week
Why I moved my social posting over to my blog:
Five main reasons:
- A permanent record
- A searchable record
- Share the link love
- Time management - avoiding the timeline time suck
- Mental health - avoiding the dopamine hit of social likes
Interested in my ramblings? My personal blog is at https://craigbailey.net
Shot 7: App of the Week
Google Maps app
Make sure you are optimising for it. It is showing more information about businesses that have updated their Google MyBusiness listings. Even showing video.
Shot 8: Resource of the Week
A collection of famous speeches:
I enjoyed JK Rowling’s Harvard address:
Shot 9: Quote of the Week
“The more people use my inventions, the better the country will be.”
- Sakichi Toyoda
Shot 10: Bonus Links of the Week
Btw reminder of Moz’s Beginner’s Guide to SEO:
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