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Welcome to Episode 20 of HubShots!

Recorded: Friday 12 February 2016

Welcome: recorded live at the HubSpot Sydney Office #sydspot

Shot 1: Inbound Thought of the Week

HubSpot has a useful stats page, detailing some interesting data points around email marketing: http://www.hubspot.com/marketing-statistics#topic-email

For example: 80.8% of users report reading email on mobile devices. (HubSpot)

Campaign Monitor has a similar (but more up to date) list of stats: https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

For example:

  • Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute
  • 75% of Gmail’s 900M users access their accounts via mobile devices. –TechCrunch

Shot 2: HubSpot feature/tip of the Week

HubSpot's email designer has a really cool feature for allowing 'smart content' - content you can swap in/out based on the contact's details and lifecycle stage.

Smart content within emails: http://knowledge.hubspot.com/smart-content-user-guide/how-to-create-smart-content-in-a-hubspot-email

Shot 3: Challenge of the Week

What to do with inactive subscribers: https://blog.mailchimp.com/inactive-subscribers-are-still-valuable-customers/

Shot 4: Opinion of the Week

Adding emotion and stories can help your engagement with email recipients: http://newslettermarketing.io/2016/02/11/beyond-open-loops-how-this-overarching-strategy-glues-your-subscribers-to-your-every-email/

Campaign monitor intereviews a number of industry experts to get their take on what's likely to happen with email marketing in 2016: https://www.campaignmonitor.com/resources/guides/email-marketing-predictions-2016/

Summary: Hyper-targeted emails will become the norm according to Daniel Codella – ZURB

Shot 5: General Tip of the Week

A reminder of HubSpot's findings on when the best time to send your email is: http://www.hubspot.com/sales/best-time-send-email-report-2015

Summary: 11am Monday through Saturday, 9pm Sunday night

Wisdom: THE ONLY WAY TO WRITE A GREAT EMAIL IS WITH A CLEAR GOAL IN MIND.

Shot 6: State of Inbound Item of the Week

Re-visiting some interesting points/stats we’ve covered previously, for example HubSpot's findings on why recipients unsubscribe from emails:  http://research.hubspot.com/reports/native-advertising-rises-as-consumers-opt-out

Shot 7: Motivation of the Week

There are now so many ‘workplace collaboration’ options being used (e.g. Slack) that a lot of general work emails are getting moved to these tools. And that means there’s less competition for the Inbox: http://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/

Action item: there’s actually more opportunity for email to work for you

Shot 8: Resource of the Week

A whole bunch of useful resources to think through:

Shot 9: Community Item of the Week

Inbound.org threads related to Email: https://inbound.org/hub/email

HubShots Episode 20

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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